1512^nd article   第1512期双语推文

Designed-in-China products from Zhengzhou are quietly finding their way into homes across the globe. Tables, cabinets and pet goods start their journey from Zhengzhou, traverse mountains and oceans, and finally find a home amongst 20 million families across over 70 countries and regions. Reporters recently visited Songmics Home to explore how the enterprise has expanded its home goods business to global markets on a massive scale.

在海外消费者的购物车中，来自郑州的“中国设计”正悄然走进千家万户。一张桌子、一个柜子、一件宠物用品，从郑州出发，跨越山海，最终进入全球70多个国家和地区的2000多万个家庭。近日，记者走进致欧家居科技股份有限公司，探访其如何将“家”的生意做到全球千万家。

The company operates three distinct brands, each with its own strategy. SONGMICS focuses on practical, versatile and cost-effective products. VASAGLE adheres to design concepts tailored for modern living and balances functional value with aesthetic appeal. Feandrea specializes in home solutions that support harmonious shared living environments for people and pets.

目前，致欧旗下共有三个品牌，各有一套打法。SONGMICS主打实用、百搭、高性价比；VASAGLE追求“为现代生活而设计”，兼顾功能与审美；Feandrea则专注“人宠共享、人宠和谐”的家居体验。

"Long-term commitment is the cornerstone of Songmics Home's development," said Liu Dengtong, Director of Administration and External Relations at the company. He identified the key to the company's success. Four pillars underpin its sustainable growth: long-term development strategies, innovative operational models, a dual supply chain system, and integrated empowerment from digital transformation and efficient organizational management.

“致欧的发展，离不开对长期主义的坚持。”致欧家居行政外联总监刘登同一语道出企业经营的门道。在他看来，四大支柱共同支撑着公司的持续成长：长期发展战略、模式创新、双供应链格局，以及数字化与高效组织体系的双向赋能。

Songmics Home has grown steadily from deep roots in Zhengzhou's robust industrial ecosystem. Liu Dengtong elaborated on the unique local advantages. "Zhengzhou offers targeted policy support for cross-border e-commerce, headquarters economic development and enterprise listing incubation. Such support helped us become a unicorn and list successfully on the ChiNext Board of the Shenzhen Stock Exchange. Meanwhile, the city's superior business environment and complete industrial chain support enable the stable launch and sound operation of our global research and development center."

致欧的成长并非空中楼阁，其根基深深扎在郑州这片产业沃土之中。刘登同细数本地发展的优势：“一方面，郑州在跨境电商、总部经济、上市培育方面为我们精准赋能，助力我们成为独角兽企业并成功登陆深交所创业板。另一方面，郑州优质的营商环境与产业生态支撑，让我们的全球研发中心顺利落地。”

These localized advantages have translated into tangible market breakthroughs on the international stage. According to Chen Yufan, European Sales Director, the company's European business centers on Germany, the United Kingdom, France, Italy and Spain, with service coverage extending to Eastern and Northern Europe. "We always stick to our brand principle of being attractive yet affordable, and easy to install," Chen Yufan said. The company uses localized teams to research residential layouts and aesthetic preferences in different countries. Modular design and simplified installation processes deliver reliable cost performance from the initial product development stage.

这些本土优势，最终转化为实实在在的市场突破。欧洲销售总监陈昱帆介绍，公司在欧洲的业务以德国、英国、法国、意大利、西班牙为核心，同时覆盖东欧、北欧等区域。“我们始终坚守‘好看不贵、安装便捷’的品牌理念。”陈昱帆表示，公司依托本土化团队深入调研不同国家的户型特点与消费审美，采用模块化设计与免工具安装工艺，从源头把性价比落到实处。

Songmics Home has actively embraced smart technologies and integrated them into daily operations. Yuan Qianjie, Brand Public Relations Manager, noted that the company has fully adopted AI tools for content creation and marketing since 2025. A video shoot once took roughly two weeks. The AI workflow can complete content production, testing and optimization within a single day.

面对智能化浪潮，致欧也积极拥抱AI技术。品牌公关经理袁倩洁表示，从2025年起，公司已在内容与营销领域全面引入AI工具。以前拍摄制作一条视频需要约两周，现在基本可以实现当天出内容、当天测试优化。

Quality products travel from the headquarters in Zhengzhou to families around the world, and simple home goods are redefining modern lifestyles for global users. Every overseas order reflects not just one company's global reach, but also Zhengzhou's steady progress in cross-border e-commerce and brand globalization.

从郑州总部到全球家庭，从一件家具到一种生活方式。当致欧的产品进入海外消费者的购物车，世界看到的不仅是一家企业的出海航迹，更是郑州在跨境电商与品牌出海浪潮中的坚实脚步。